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Core Values

Who we are

These are the non-negotiable values that define Maverick Marketing — how we hire, how we perform, and how we show up for each other and our clients. Click any value to expand and edit.

Vision/Traction Organizer

Vision
Core Values
Marketing Strategy

Marketing Strategy

V/TO · Who we serve and why they choose us

Rocks

Q3 2026

Scorecard

Weekly Measurables
On track At risk Off track Not entered Click a dot to set status · Scroll right for all 13 weeks

Issues Lists

Identify · Discuss · Solve
📋 Weekly L10
📌 V/TO Issues
🏢 Departmental
This week's IDS candidates — tackled in the L10 meeting each week
⏳ Long-range issues (>90 days). Not addressable this quarter — park here until they become this-year or this-quarter items. Resolved via V/TO review.
🏢 Department-specific issues. Resolved within the relevant team and not escalated to L10 unless the team can't solve it.

Accountability Chart

Level 10 Meeting™

90 min weekly
Segment Timer
90:00
Full Meeting
Click a phase below to set the timer
Meeting Details
Segue — Personal & Professional Bests
5 min · sets positive tone
🪨 Rock Review
Agenda Checklist
To-Do List
7-day action items · reviewed each L10
Conclude Meeting
Recap to-dos, note cascading messages, rate the meeting 1–10, then save this session to history.

People Analyzer

Core Values · GWC

Rate each team member on every Core Value using +, +/−, or −. Then assess GWC (Gets it / Wants it / Capacity to do it) in their seat. Two or more +/− or any − is a conversation to have. Run this every 6 months.

Team Ratings
+ Strong   +/− Inconsistent   Concern

Org Checkup

Twice yearly · Goal: 80+
Total Score
0/100
🔴 Foundation still needed
Rate each statement from 1 (strongly disagree) to 5 (strongly agree). Score above 80 means EOS is well adopted. Run this with the whole leadership team and average the scores.

Team Profiles

Maverick People

EOS Glossary

Traction Reference

Definitions and page references from Traction by Gino Wickman (BenBella Books). Page numbers are approximate for the paperback edition — your copy may vary by a few pages.

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History & Records

📝 New Record

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